How to Hide Prices on Shopify (Wholesale / B2B Without Plus)
Want to hide prices from the public, show them only to wholesale buyers, or turn them into quote requests? Here’s how — without Shopify Plus.
Short answer
Shopify can’t hide prices natively unless you’re on Shopify Plus. With a wholesale app like Sectionly AI B2B Wholesale you can hide prices (all products or some), hide the buy buttons, and target it by audience and market — on any plan.
Why hiding prices isn’t built into Shopify
Showing prices only to certain customers is a B2B feature, and Shopify’s native B2B (catalogs, customer-specific pricing) is gated behind Shopify Plus (~$2,300/month). On standard plans there’s no setting to hide a price — so most wholesalers use an app instead.
What a wholesale app lets you control
- Scope — hide prices on all products, or only on quote-request products
- Buttons — hide Add to cart and Buy it now alongside the price
- Audience — hide from guests, show to logged-in wholesale accounts
- Market — apply rules by country or language
Turn a hidden price into a lead
Hiding a price shouldn’t kill the sale. Replace it with a “Price available on request” label and a Request a Quote button — see how to add a Request a Quote button — so every hidden price becomes a wholesale inquiry you can quote and invoice. Not sure if you need Plus at all? Try the Do I Need Shopify Plus calculator.
Step by step
- Install a B2B / wholesale app. Hiding prices natively requires Shopify Plus. Install Sectionly AI B2B Wholesale to do it on any plan — no theme code.
- Choose what to hide. Hide prices on all products, or only on quote-request products. Optionally hide the Add to cart and Buy it now buttons too.
- Target who sees it. Apply hiding by audience (e.g. hide from guests, show prices to logged-in wholesale accounts) and by market (country/language).
- Add a “Request a Quote” action. Replace the hidden price/buttons with a Request a Quote button so visitors can still inquire — turning a hidden price into a lead.
Frequently asked questions
How do I hide prices on Shopify?
Shopify can’t hide prices natively without Shopify Plus. With a B2B app like Sectionly AI B2B Wholesale you can hide prices on all products or only specific ones, hide the Add to cart button, and target it by audience or market — on any Shopify plan.
Can I hide prices only from guests and show them to wholesale customers?
Yes. You can target price hiding by login state — hide prices and buy buttons from guests, while logged-in, approved wholesale accounts see their pricing. You can also target by country or language.
Do I need Shopify Plus to hide prices?
No. Native price hiding is a Plus catalog feature (~$2,300/mo), but a wholesale app provides the same hide-price + quote behaviour on standard Shopify plans.
What replaces the price when it’s hidden?
You can show a “Price available on request” message and a Request a Quote button, so the hidden price becomes a wholesale lead instead of a dead end.
Related guides
Run B2B wholesale without Shopify Plus
Hidden pricing, quote requests, tiered pricing, MOQ and invoiced checkout — on any Shopify plan, set up in minutes.
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